On Monday 12 February 2006 at 10:30 the Corruption Prevention and Combating Bureau (KNAB) held a press conference to launch an anti-corruption social advertising campaign "Corruption is the Prostitution of the Entrusted Power".
The experience of KNAB shows that while efforts to detect corruption crimes have positive impact on the public opinion, however, when personally experiencing situations with corruption risks citizens still tend to resolve them by corrupt means, in certain situations even considering corruption as a way of life.
At the end of 2006 KNAB announced a tender to develop informative advertisement campaign materials with the aim to improve the public awareness of risks and negative consequences of corruption and promote intolerance towards different forms of corruption.
The press conference presented the video spot with the slogan "Corruption is the Prostitution of the Entrusted Power" commissioned by KNAB and developed by the advertising agency "McCann-Erickson Riga". The aim of the video spot, which will be broadcasted on TV, is to highlight the essence of corruption: buying and selling of the power entrusted to public officials for private gain. The press conference also presented other elements of the advertising campaign, including the website www.pretkorupcija.lv.
Click on the link to view and share the video spot >>>.